MY RESUME

SUMMARY

Performance-driven copywriter with 14+ years of experience creating clear, engaging, high-converting copy for a wide range of audiences. Proven ability to translate complex concepts into compelling stories that turn curious visitors into valuable leads and profitable sales.

PROFESSIONAL EXPERIENCE

Leadpages, Senior Copywriter | July 2021 - May 2025

  • Created copy and content strategy for demand generation, product releases, and integrated marketing campaigns (landing pages, in-app messaging, email sequences, ads, social media content, and thought leadership). This included a Black Friday campaign that generated 2,457 new trials.

  • Grew Leadpages’ blog traffic 10x over 3.5 years with proven SEO strategies. Created an editorial calendar, performed keyword research (Ahrefs), created and published articles (WordPress), and tracked performance data (Google Analytics and Google Search Console).

  • Achieved landing page conversion rates of 73% through optimized marketing copy, A/B testing, and CRO best practices.

  • Created AI workflows with ChatGPT to speed up content production by 4x while still maintaining quality standards.

  • Sourced and wrote content for a bi-weekly newsletter that generated open rates of 32%

  • Created UI and UX copy that improved feature discoverability and reduced support ticket volume by 17%.

  • Led a company-wide brand messaging refresh at Leadpages to align with evolving customer personas. Refreshed website copy with new brand voice, leading to a 14% reduction in bounce rate.

  • Managed freelance writers and contractors, reviewing and editing their work for quality and brand voice alignment.

Self-Employed, Copywriter & Content Marketer | March 2018 - July 2021

  • Worked with 48 different clients, creating high-converting copy for websites, landing pages, email sequences, ads, and social media.

  • Earned over $80,000 on Upwork with 35 five-star reviews.

  • Achieved landing page conversion rates as high as 65%.

  • Optimized clients' web and blog content to increase search visibility, keyword rankings, and organic traffic. Helped one client grow their monthly traffic by 27%.

  • Built and managed a global client base, delivering high-quality work and earning repeat business and referrals through consistent results.

First West Credit Union, Marketing Specialist | February 2017

  • Wrote engaging blog posts and website copy that aligned with brand voice and improved SEO performance.

  • Managed all social media channels end-to-end, including content planning, copywriting, scheduling, and performance tracking.

  • Crafted persuasive copy for digital ads, emails, and print materials that supported multi-channel campaigns.

  • Partnered with in-house designers to produce engaging marketing collateral, such as brochures, booklets, and direct mail campaigns.

EDUCATION

University of British Columbia, Vancouver, BC

Bachelor of Arts in Creative Writing

CERTIFICATES

Digital Marketing Strategy, Harvard Business School